Press Releases
For Immediate Release
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GOGREEN ONLINE INTRODUCES AN ECO-FRIENDLY
APPROACH TO THE HOLIDAY SEASON
Green Information Resource Provides Economical and Sustainable Tips
for Families with the Zero Waste Christmas Initiative
November 25, 2008 – Sonoma, CA and Chicago, IL – GoGreenOnline (www.GoGreenOnline.com), the online community created to teach long-lasting and sustainable habits, announced the launch of its Zero Waste Christmas initiative. Zero Waste Christmas seeks to inspire people to think different this holiday season by gnerating less waste and focusing on the human connection. The program begins this week and will run through the holiday season.
For many Americans the holiday season tends to be stressful and overpowered by massive spending, combined with excess amounts of garbage. GoGreenOnline proposes giving people the gift of less stress, the planet the gift of less waste, and friends and family the gift of deeper personal connections, for a better overall experience.
“One quarter of American households don’t know how they are going to pay off thousands of dollars in holiday spending debt,” said Christine Mason-McCaull, founder of GoGreenOnline. “We also generate an extra 25 million tons of trash between Thanksgiving and Christmas. We’re offering a better way.”
The Zero Waste Christmas focuses on three areas: “Shifting your Gifting,” “The Practical Stuff” – which includes things like decorating and wrapping – and “Ways to Create More Joy and Connection” during the season.
The first step, “Shifting Your Gifting” consists of giving thoughtful gifts that require attention, listening skills and creativity. GoGreen Online recommends these gifts express love, show gratitude and create connection – not create debt and a pile of wrapping paper trash bigger than the tree.
The next step encourages gift-givers to think about strengthening family relationships in an effort to create stronger personal connections. GoGreenOnline suggests group activities such as Family Open Mic Night, 101 Questions to Ask Your Family, or Family Spa. Additionally, green wrapping, decorating, greeting, and eating suggestions can also be found on the site.
Users will also find encouragement through the resource lists and community groups, hosted on www.GoGreenOnline.com. Founder Christine Mason-McCaull hopes this will lead to a wide-scale attitude adjustment among consumers when it comes to the holidays.
“Sometimes going green can be a daunting challenge, but we need to begin somewhere,” adds McCaull. “People need not be worried about going, ‘all or nothing.’ Zero is definitely a stretch goal – this is not about deprivation, it’s about delight. Even if you do only one thing, every little bit helps.”
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For Immediate Release
ANNOUNCING THE LAUNCH OF GOGREENONLINE.COM
New Community-Based Web Site Helps Households Move to Green Lifestyle,
Save Energy, and Money with Free, Step-by-Step Resources
Sonoma, CA and Chicago, IL— October 23, 2008 — GoGreen Online (http://www.GoGreenOnline.com), a new online resource and step-by-step guide intended to help individuals and families learn long-lasting and sustainable habits, has just launched. The site aims to help readers save money, have a positive impact on the planet, and feel good about doing their part by using online communities to support and encourage each other.
GoGreen Online offers concise and interactive information on the “whys” and “how-tos” of going green, across 5 key areas: Energy, Water, Zero-Waste, Transportation and Food. Each aspect is presented in a “baby-steps” manner, along with community tools to connect between members.
“There has been a communication gap in the green movement,” said Christine Mason McCaull, co-founder of GoGreen Online. “A lot of very committed people have sounded the alarm about pollution, waste, climate change, species loss- but they still aren’t getting through to much of the mainstream.
“With GoGreen, we’re aiming for nothing short of vast shifts in behavior across North America – especially among the 300 million or so people who haven’t yet started to make the move. Our vision is that people will use this platform to get support, make changes, and invite their friends and family to create local community groups on going green together.”
In a survey conducted this summer, GoGreen Online polled 278 people and asked why they weren’t changing their behaviors to go green. The top responses were the usual suspects: 1. It seems overwhelming. 2. They don’t know where to start. 3. They’re not sure their actions would actually make an impact. And 4. It would be too difficult to make lasting changes.
These people mainly cited lack of ongoing support and coaching to change their habits, as well as the perceived high costs. GoGreen Online was created to teach this community, everyday people, how to go green one step at a time.
GoGreen Online can help individuals, families, and businesses make changes through interactive games, videos and incentives, such as:
— The 20% Challenge: Can households reduce home energy use by 20% this year?
— GreenIQ: An interactive family learning game — post your score for points
— Free At Home Resources: Cutouts and activities are available for use in your house; available from the download center
— GoGreenTV: Watch original programming to help save money as well as the planet
— Inspiration: Learn more about WHY to go green, and read inspiring stories on green heroes.
— Community: Families are encouraged to join the GoGreen Project to build the community, write, read, share and learn. Save on energy, utilities, packaging and other household bills along the way.
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